I loved these ads when I was a child. Although I never actually received any of these sets, I did love the idea of so many pieces in each set. My Father told me that he once saved up and ordered some of the same set when he was a boy and they were all just thin pieces of stamped plastic that came in a small box. He said I would have just been disappointed… he was right. Coming from an age of three dimensional plastic army men, tanks and jeeps, I would have been very disappointed. The set from my era seem to have a bit more “meat” to them but still a bit to thin for what I envisioned. Check this post over on Doug’s Soldiers for more on this style of toy.
Toy Soldiers (or Army Men) typically measured around 5 cm (2 inches) in height and were moulded in green, brown or grey solid plastic. The figures came in various combat and strategy poses with vehicles and accessories (often of a smaller scaller to the soldiers) sometimes bundled into sets. As well as military soldiers some other figures available were cowboys and Indians, knights and space figures.
The footlocker versions as seen above were probably only available via mail order. At the cheap end of the spectrum these soldiers were often sold in stores in clear bags with an illustrated cardboard header. Companies such as Louis Marx, MPC and Airfix offered a more expensive range that covered…
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